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1 result for 'Claudia Yoshinaga'

2023

Stepping out of lockdown: Launching a footwear brand during a pandemic

By Claudia Yoshinaga, Elisa Larroudé, John Mullins

Marina Larroudé stared glumly at all the crossings out on the proposed boots order for the autumn collection. Her husband Ricardo wanted to cut her suggestions by nearly half – in models, colours and quantities. Their fledgling shoe business had begun to a promising buzz a few months ago, but las...